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Excalibur Sires’ “Farm Hard. Breed Easy!” T-shirts
Get Noticed at 2006 World Dairy Expo

ROCHESTER, MINNESOTA – October 12, 2006 –

Excalibur Sires always gets noticed at the World Dairy Expo for having phenomenal type and production bulls, and this year was no exception. Excalibur Sires was also turning heads though at the 2006 World Dairy Expo with hundreds of Expo attendees wearing Excalibur Sires’ “Farm Hard. Breed Easy!” t-shirts.

This year’s Excalibur Sires promotion allowed World Dairy Expo attendees to pre-register at the www.excalsires.com web site for a free t-shirt that was distributed at one of the Excalibur Sires displays. After visitors received their great t-shirt they were reminded to wear the shirt during the show. A “prize patrol” was cycling the World Dairy Expo grounds looking for people wearing the special t-shirts and handed out prizes such as hats, polo shirts, and jackets. The GRAND PRIZES were two $500 checks!!! Jaren and Tammy Howe of Hutchinson, MN were randomly picked for wearing their “Farm Hard. Breed Easy!” t-shirts on Friday, October 6. Marlys Hoksbergen of Pella, IA was picked randomly by the prize patrol on Saturday, October 7 during the show for wearing her t-shirt.

“We knew we had a big deal at our booth on Saturday when over 75 people were lined up to register for 5 extra t-shirts,” said Wes Duellman, Communications Director at Excalibur Sires, “We had a huge amount of people offering to buy our promotional shirts!”

Due to the incredible demand, Excalibur Sires has decided to produce an additional limited quantity of the shirts. They will be available ONLY to customers who make a qualified semen purchase from their local Sales Representative. Customers are encouraged to contact their local Sales Representative or the Excalibur Sires office directly for details!

Excalibur Sires is also inviting everyone to view pictures taken at the World Dairy Expo of attendees registering and receiving their t-shirts below.

Excalibur Sires, based in Rochester, Minn., is the fastest growing A. I. company in North America. In cooperation with global partners, Excalibur Sires progeny tests over 1,000 Holstein young sires a year. For more information, please contact your local representative or call the office direct at 507-282-7451.